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Our core values are who we are. They are not part of what we do, they are part of our DNA.
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empowerment
We believe that there is strength in femininity, courage in creativity, and power in playtime. We encourage the pursuit of independent thought, boundless exploration and lasting friendship. We believe imagination doesn’t have an age limit, and is the most powerful tool for developing self confidence – whether you’ve just celebrated your seventh birthday or your seventieth!
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friendship
Friendship means the world to Amitié Lane. We want to build a culture full of kinship, kindness
and respect. We want to laugh together like old friends, and embark on every new endeavour together as a tightly-knit team of dreamers. We aim to lift each other up. We deeply value one another and appreciate the treasure trove of
ideas we come up with together. -
Imagination
Amitié Lane’s imaginative voice allows us to share snippets of our fantasy-filled universe with the world. We draw people in by showing them what can happen when you embrace creative imaginations and show little girls that anything is possible. Our voice is warm and relaxed. We are the person who tells the best bedtime stories that take you to another world. We seek to use our voice to inspire ongoing moments of joy and exploration.
Amitié Lane helps little girls value and cherish their wonderful creative minds so they can dream big and explore the world with kindness and bold courage. We want to empower them to love themselves for the original, inquisitive, and capable people they are.
Together, we’re creating a lot of good
Recognizing the importance of transparency in our journey, we are committed to sharing our progress with you each year.. We are delighted to present our 2022 Impact Report, a comprehensive overview of our challenges, successes, and the steps we're taking to make a difference.
ways we create impact
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education
Through our podcast, we invite experts to provide parents and caregivers with the knowledge they need to raise empowered young girls.
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Giving
We contribute a part of our profits to NGOs, passionately supporting gender equality and making a consistent, positive difference in the lives of women and young girls.
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planet
We contribute a part of our profits to NGOs, passionately supporting gender equality and making a consistent, positive difference in the lives of women and young girls.
OUR SUSTAINABILITY PROMISE
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Carbon Off-Setting
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Sustainable Logistics
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Fair Trade & Ethical
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Green Packaging