About

Our core values are who we are. They are not part of what we do, they are part of our DNA.

empowerment

We believe that there is strength in femininity, courage in creativity, and power in playtime. We encourage the pursuit of independent thought, boundless exploration and lasting friendship. We believe imagination doesn’t have an age limit, and is the most powerful tool for developing self confidence – whether you’ve just celebrated your seventh birthday or your seventieth!
friendship

Friendship means the world to Amitié Lane. We want to build a culture full of kinship, kindness
and respect. We want to laugh together like old friends, and embark on every new endeavour together as a tightly-knit team of dreamers. We aim to lift each other up. We deeply value one another and appreciate the treasure trove of
ideas we come up with together.
Imagination

Amitié Lane’s imaginative voice allows us to share snippets of our fantasy-filled universe with the world. We draw people in by showing them what can happen when you embrace creative imaginations and show little girls that anything is possible. Our voice is warm and relaxed. We are the person who tells the best bedtime stories that take you to another world. We seek to use our voice to inspire ongoing moments of joy and exploration.

Amitié Lane helps little girls value and cherish their wonderful creative minds so they can dream big and explore the world with kindness and bold courage. We want to empower them to love themselves for the original, inquisitive, and capable people they are.

OUR FOUNDER

Fiona is a qualified educator and mother of three. Her experience in the education sector and as a parent has given her a unique perspective on child development, which she used to develop products for Amitié Lane. These products reflect her expertise and commitment to helping children reach their full potential, with a particular interest in helping girls become confident, resilient, and empowered.

Fiona is also passionate about promoting gender equality for disadvantaged girls around the world. Her ultimate goal is to contribute to a world where gender equality is the norm, and every girl has the opportunity to fulfill her potential.

empowering girls is at the center of everything we do

Empowering all women and girls strengthens our societal foundation; however gender bias is undermining our social fabric. Embracing gender equality not only addresses a fundamental human rights issue but also unlocks the immense potential of the world's female population. By championing equal rights for women and girls, we enable them to live life to the fullest, enriching society as a whole. Through unified efforts, we can ensure political, economic, and social equality for women, fostering a brighter future and fostering mutual respect for all.

Together, we’re creating a lot of good

Recognizing the importance of transparency in our journey, we are committed to sharing our progress with you each year.. We are delighted to present our 2022 Impact Report, a comprehensive overview of our challenges, successes, and the steps we're taking to make a difference.

View the 2022 Impact Report

ways we create impact

education

Through our podcast, we invite experts to provide parents and caregivers with the knowledge they need to raise empowered young girls.
Giving

We contribute a part of our profits to NGOs, passionately supporting gender equality and making a consistent, positive difference in the lives of women and young girls.
planet

We contribute a part of our profits to NGOs, passionately supporting gender equality and making a consistent, positive difference in the lives of women and young girls.